THE FUTURE OF PHOTOGRAPHY

Photography and image-making technology is reaching out in many new directions at once and at speed. Digital cameras no longer just provide easier ways to make traditional photos. Chris and Ade investigate emerging and future tech that will help us all make new and exciting photographs and images. Cameras, devices, software, hardware - we aim to cover all angles in the pursuit of The Future of Photography.

349 Commercial Ad Photography

25 . 06 . 2025

Notes

Watch this on video | Join us on Discord for more TFOP chat!

Jeremiah and Chris chart a rapid timeline: from 19th-century product photos to the large-format, chrome-gloss ads of the 1960-80s; through the 1990s digital pivot, when Photoshop and backs replaced film; to today’s virtual sets where most product images are CGI — see Zalando, IKEA, and modern car campaigns.

Despite AI and renders, authentic photos still outperform for trust. Technology changes the tools, not the vision—story-driven, light-savvy photographers remain essential, so keep shooting and experimenting.

This is an episode of The Future of Photography podcast with

Adrian Stock @ade968@universeodon.com (Mastodon) @Ade968 (Twitter) https://adrianstock.com/ (Home)

Jeremiah Chechik https://linktr.ee/tinroof_studios

Chris Marquardt @chrismarquardt@chaos.social (Mastodon) @chrismarquardt (Twitter) https://chrismarquardt.com/ (Home)

All episodes at https://thefutureofphotography.com, All videos at https://tfttf.com/tfopvideo

Find us at Discord: https://tfttf.com/jointfop, Web: https://thefutureofphotography.com, Twitter: https://twitter.com/tfopnow, Instagram: https://instagram.com/tfopnow

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